Top Models - From Catwalk to Fame: How Supermodels Made It Big

Top Models - From Catwalk to Fame: How Supermodels Made It Big

Fiona Coldwater Nov. 3 11

You’ve seen them on billboards, magazine covers, and Instagram feeds-faces so iconic they don’t even need last names. Gisele. Naomi. Kate. Cindy. These aren’t just models. They’re cultural icons. But how did a teenager from a small town end up on the Paris runway, then in a Versace ad, then on the cover of Vogue? And what happens after the spotlight fades?

What Exactly Is a Top Model?

A top model isn’t just someone who walks in a fashion show. They’re the face of global brands, the ones designers trust to sell millions of dollars worth of clothes. These are the women and men who book campaigns for Chanel, walk for Chanel, and get paid six figures for a single day’s work. But it’s not just about looks. Top models have presence, discipline, and an ability to turn fabric into emotion.

Think of it this way: a regular model might show off a dress. A top model makes you want to buy the dress, the shoes, the perfume, and the lifestyle that comes with it. They don’t just wear clothes-they sell dreams.

How Do You Become a Top Model?

There’s no degree in becoming a top model. No university course. No certification. It’s raw talent, timing, and a whole lot of hustle.

  • Scouting happens everywhere. Some are found in malls, others at school events. Gisele Bündchen was discovered at 14 in a Brazilian shopping center. Karlie Kloss was spotted while shopping in New York. You don’t need to be in Milan or Paris to get noticed.
  • Agency matters. Top models sign with elite agencies-IMG, Ford, Women, DNA, or Elite. These agencies don’t just book jobs; they shape careers. They negotiate contracts, manage PR, and connect you with designers like Karl Lagerfeld or Alexander McQueen.
  • It’s not just height and weight. Yes, most top models are tall (5’9” and up for women, 6’0”+ for men), but it’s the way they move, the way they hold their head, the way their eyes tell a story that separates them from the crowd.
  • Consistency beats one-hit wonders. One runway show doesn’t make you famous. Three seasons in a row? That’s when brands start paying attention.

And don’t forget: the industry has changed. In the 90s, you needed to be flawless. Today, diversity matters. Curves, freckles, scars, different skin tones, non-binary identities-they’re all part of the new top model landscape. Brands don’t just want beauty. They want authenticity.

The Rise of the Supermodel Era

The 1990s were the golden age. Supermodels weren’t just models-they were rock stars. They had magazine covers, TV shows, perfume lines, and even their own wax figures at Madame Tussauds.

Naomi Campbell, Cindy Crawford, Claudia Schiffer, Linda Evangelista, and Tatjana Patitz didn’t just walk runways. They defined fashion. Linda famously said, “We don’t wake up for less than $10,000 a day.” That wasn’t bragging-it was the new normal.

They were on the same cover of Vogue together. They appeared in George Michael’s “Freedom! ’90” video. They became the first models to earn royalties from their image. That shift-from being hired hands to becoming brands themselves-changed everything.

From Runway to Real Life: What Happens After the Fame?

Not every top model stays famous forever. Some retire. Some pivot. Some crash.

Kate Moss didn’t fade away. She became a style icon, launched her own clothing line, and still appears in campaigns at 50. Naomi Campbell started her own foundation for young models. Gisele Bündchen became a UN Goodwill Ambassador and built a billion-dollar net worth through smart investments and eco-friendly brands.

But others struggled. The pressure, the scrutiny, the constant comparison-it breaks some. Eating disorders, depression, burnout. The industry didn’t protect them. Many models didn’t have financial advisors, therapists, or mentors. They were told to keep walking, keep smiling, keep starving.

Today, there’s more awareness. Agencies now offer mental health support. Contracts include clauses for rest days. Models speak out. And younger models are demanding better conditions.

Five iconic 90s supermodels walk a neon runway in bold Versace dresses, surrounded by cultural icons of the era.

Top Models Today: Who’s Leading the Pack?

The 2020s have a new breed of top models. They’re not just beautiful-they’re bold.

  • Adut Akech-a South Sudanese refugee turned global sensation. Walked for Chanel, Saint Laurent, and Balmain. Became the first Black model to open a Chanel show in over a decade.
  • Winnie Harlow-a model with vitiligo who turned her difference into her brand. Featured in Sports Illustrated, walked for Rihanna’s Savage X Fenty, and now hosts a reality show.
  • Yasmin Wijnaldum-Dutch model who became the face of Prada, Fendi, and Versace. Known for her powerful walk and quiet confidence.
  • Amber Valletta-a 90s icon who never left. Still booking major campaigns, now as a mentor to young models.

These aren’t just faces. They’re voices. They’re activists. They’re entrepreneurs. And they’re redefining what it means to be a top model in 2025.

How to Spot a Real Top Model

Not everyone with a big following is a top model. Here’s how to tell the difference:

  • They work with top designers. If they’ve walked for Louis Vuitton, Dior, or Balenciaga in the last 12 months, that’s a sign.
  • They’re in major editorial shoots. Vogue, Harper’s Bazaar, Elle-not just Instagram influencers.
  • They’re paid by the brand, not the platform. Top models don’t need to post 10 times a day to earn. They’re hired for campaigns, not likes.
  • They have agency representation. Real top models are represented by agencies that vet clients and negotiate pay. No one gets a $50,000 job without a contract.

Instagram followers? They help. But they don’t define status.

What It Really Costs to Be a Top Model

It’s not free. Even the most successful models started with debt.

  • Portfolio shoots. $2,000-$10,000 for professional photos, hair, makeup, styling.
  • Travel. Flying to New York, Milan, or Tokyo for castings. Often unpaid.
  • Agent fees. Agencies take 15-20% of earnings. But they also get you the jobs that pay $50,000 a day.
  • Training. Posing, walking, acting for the camera-many models take classes for months before booking their first job.

Most models work for free in the beginning. They build their book. Then, after 1-3 years, they start earning. The top 1% make millions. The rest? They hustle.

A modern Black model walks a mirror runway reflecting diverse beauty, wearing Chanel, with fading 90s silhouettes behind her.

Top Models vs. Influencers: What’s the Difference?

Top Models vs. Social Media Influencers
Aspect Top Model Influencer
Primary Platform Runways, Magazines, Brand Campaigns Instagram, TikTok, YouTube
Income Source Designer contracts, editorial shoots Sponsored posts, affiliate links
Agency Representation Yes-elite modeling agencies Often no, or talent managers
Industry Recognition CFDA, IMG, Vogue Follower count, engagement rate
Typical Earnings (Annual) $50,000-$5M+ $10,000-$500,000
Longevity Decades (if managed well) Often 1-5 years

Top models build legacy. Influencers build trends. One lasts. The other fades.

Frequently Asked Questions

Can you become a top model without moving to New York or Paris?

Yes. While New York, Paris, Milan, and London are still major hubs, agencies now scout globally. Models from Brazil, Nigeria, South Korea, and Australia are booking top jobs without relocating immediately. Many start locally, build their portfolio, and then get signed by international agencies. Social media has made geography less of a barrier.

Do top models have to be skinny?

Not anymore. The industry shifted after the 2000s health crisis. Today, brands want diversity in body types. Curve models, tall models, and models with muscular builds are in high demand. Designers like Savage X Fenty and Aerie actively cast models of all sizes. The focus is on health, confidence, and presence-not a number on a scale.

How old do you have to be to become a top model?

Most models start between 14 and 18, but there’s no upper limit. Models like Amber Valletta and Naomi Campbell are still working in their 40s and 50s. The key is relevance. Younger models often book teen and runway jobs. Older models land campaigns for luxury, beauty, and lifestyle brands. Age is just a number-if you’ve got the look and the discipline, you’ve got a shot.

Are top models rich?

The top 1% are. Gisele Bündchen, Adriana Lima, and Karlie Kloss have net worths over $100 million. But the average model? Not so much. Most earn modestly in their first few years. Only those who sign long-term contracts with major brands, launch their own products, or invest wisely build lasting wealth. Many models work side jobs-teaching, styling, writing-to stay afloat.

Is modeling a sustainable career?

It can be, but not without planning. Modeling is a young person’s game, but the smart ones use it as a launchpad. Many transition into acting, design, entrepreneurship, or philanthropy. Others become agents, photographers, or mentors. The key is to treat modeling as a stepping stone, not a lifelong job. Build skills, save money, and plan for what comes next.

Final Thought: It’s Not Just About Looks

Top models aren’t born. They’re built. Through rejection, early mornings, long flights, and silent moments of doubt. The ones who make it aren’t the prettiest. They’re the most persistent. The most adaptable. The ones who learn how to turn pressure into power.

So if you’re dreaming of the runway-go for it. But don’t just chase the spotlight. Chase the craft. Build your voice. Protect your worth. Because the real fame? It’s not on a magazine cover. It’s knowing you didn’t just walk the catwalk-you changed the game.

Comments (11)
  • Chris Hill
    Chris Hill 5 Nov 2025

    It's fascinating how the definition of beauty has evolved from rigid standards to something far more human. I've seen young models from Lagos and Accra walk Paris runways with such grace-it’s not about fitting a mold anymore, it’s about carrying your story in every step. The industry still has miles to go, but the shift is real, and it’s beautiful.

    What matters isn’t the size of the runway, but the weight of the presence.

    And yes, I still remember when a model’s face was just a face. Now it’s a movement.

  • Damien TORRES
    Damien TORRES 7 Nov 2025

    It is of paramount importance to recognize that the structural evolution of the modeling industry, particularly in the post-2010 era, represents a paradigmatic shift in the ontological construction of aesthetic capital within late-stage capitalist consumer culture. The transition from the commodity-based model of the 1990s supermodel-wherein the body was rendered as a static vessel for brand signifiers-to the contemporary model-as-brand, who actively curates identity through multimodal media platforms, constitutes not merely a professional evolution, but a semiotic reconfiguration of the relationship between corporeality and commercial value.

    Furthermore, the rise of algorithmic visibility on Instagram, while superficially democratizing access, paradoxically reinforces neoliberal subjectivity by incentivizing self-commodification under the guise of empowerment. One must interrogate whether the inclusion of diverse body types is truly systemic reform, or merely performative aesthetics designed to appease woke consumerism without dismantling the underlying power structures that still privilege Eurocentric ideals of symmetry and youth. The fact that Adut Akech’s success is still framed as ‘exceptional’ rather than normalized suggests that tokenism persists beneath the veneer of progress.

  • Marie Liao
    Marie Liao 7 Nov 2025

    Actually, the term ‘supermodel’ was never properly defined in this article. According to the Fashion Dictionary (1998, p. 117), a supermodel must have appeared on at least three consecutive covers of Vogue, held a multi-year contract with a luxury house, and been featured in a major music video with global airplay. By that metric, only Naomi, Cindy, Linda, Claudia, and Tatjana qualify. Adut Akech? She’s a model. A very good one. But ‘supermodel’ is not a title you earn by walking for Chanel once. Please stop diluting terminology for algorithmic appeal.

    Also, ‘vitaligo’ is misspelled. It’s vitiligo. With an ‘i’ before the ‘l’.

  • Steve Trojan
    Steve Trojan 8 Nov 2025

    Let me tell you something most people don’t realize-most top models don’t start with money. They start with a suitcase, a few photos, and a prayer. I’ve met girls from rural Nigeria who took three buses to Lagos just to get scouted. No agents, no connections, no safety net.

    And yeah, they get paid next to nothing for years. Some sleep in hostels, eat ramen, and walk ten miles in stilettos just to make it to a casting.

    The ones who make it? They’re not lucky. They’re relentless. And honestly? The industry owes them way more than just a cover shoot. They deserve healthcare, mental support, and a pension plan. This isn’t just fashion-it’s survival.

    Also, if you’re thinking about getting into modeling? Don’t do it for the fame. Do it because you love the art. Because if you don’t, the industry will chew you up and spit you out.

  • Daniel Seurer
    Daniel Seurer 10 Nov 2025

    You know, back in the day, models were just people who stood still and looked pretty. Now they’re CEOs, activists, podcast hosts, and even politicians. Gisele doesn’t just sell perfume-she’s got solar farms in Brazil. Winnie Harlow didn’t just walk a runway-she made kids with skin conditions feel seen.

    And the weirdest part? None of them went to school for this. No one taught them how to handle fame, or how to say no to a brand that wants them to look sick. They figured it out on their own.

    It’s not about being tall or thin anymore. It’s about being real. And that’s why the new generation is changing everything. Not because they’re beautiful. But because they’re brave.

    Also, I saw a girl in Atlanta last week with dreadlocks and a prosthetic leg. She walked for a local designer. No agency. No Instagram. Just confidence. That’s the future right there.

  • Ashley Bonbrake
    Ashley Bonbrake 10 Nov 2025

    Did you know most ‘top models’ are actually controlled by secret societies that use their images to manipulate public perception? The agencies? They’re fronts. The runway shows? Mind control experiments disguised as fashion. They use specific lighting angles to trigger emotional responses in viewers-subliminal messaging to sell more shampoo and lip gloss.

    And the ‘diversity’? Totally staged. The same five faces keep popping up under different skin tones. It’s all corporate PR. They want you to think change is happening so you stop asking questions.

    Also, Gisele’s ‘eco-friendly’ brand? Owned by a company that still uses child labor. Wake up.

    They’re not icons. They’re puppets.

  • Bianca Santos Giacomini
    Bianca Santos Giacomini 11 Nov 2025

    Top models aren’t real. They’re products. The industry is a machine. You’re a component. They break you, then replace you. No one wins. Not even the ones who get rich. They just get quieter.

    And the ‘mental health support’? A PR line. No one actually uses it. They just sign the forms and keep walking.

    It’s all theater.

    And the new generation? They’re just better at pretending they’re free.

  • Shane Wilson
    Shane Wilson 11 Nov 2025

    While I appreciate the breadth of this analysis, I would respectfully suggest that the section on ‘Top Models vs. Influencers’ could benefit from a more nuanced distinction regarding contractual obligations. Specifically, the distinction between ‘agency representation’ and ‘talent management’ is often conflated, yet the former implies fiduciary duty under union guidelines (e.g., SAG-AFTRA for commercial modeling), while the latter is typically a non-binding, commission-based arrangement with no regulatory oversight.

    Additionally, the term ‘longevity’ as applied to influencers is misleading. Many influencers who appear to fade do so because their platforms algorithmically deprioritize them-not because their influence is inherently transient. The model’s longevity is often a function of institutional access, not personal merit.

    Minor grammatical note: ‘vitiligo’ was correctly spelled in the body, but the footnote in the FAQ section erroneously lists it as ‘vitaligo.’ A simple oversight, but one that undermines credibility.

  • Darren Thornton
    Darren Thornton 13 Nov 2025

    Correction: The article claims Gisele was discovered at 14 in a Brazilian shopping center. That’s inaccurate. She was 14 years, 3 months, and 17 days old, according to her autobiography, and the shopping center was Shopping Iguatemi in São Paulo-not ‘a’ shopping center, as if there’s only one. Also, Karlie Kloss was not ‘spotted while shopping’-she was scouted by a Ford agent during a high school fashion show in St. Louis. The article’s vagueness here is irresponsible.

    Also, ‘$50,000 a day’ is incorrect. Linda Evangelista’s quote was $10,000 per day. The $50,000 figure is a myth propagated by tabloids. You’re spreading misinformation. Fix it.

  • Deborah Moss Marris
    Deborah Moss Marris 14 Nov 2025

    You talk about ‘diversity’ like it’s a checkbox. But let’s be real-most brands still cast the same five Black models over and over. Same Asian models. Same plus-size model. That’s not inclusion. That’s token recycling.

    And don’t act like the industry cares about mental health. Agencies still tell new girls to ‘eat less’ and ‘smile more.’ The contracts still have no clauses for therapy. The ‘support’ is a pamphlet they hand you after you’ve already had a breakdown.

    They don’t want change. They want the appearance of change. And until we stop rewarding that, nothing will shift.

    So stop patting yourselves on the back. If you’re not calling out the agencies by name, you’re part of the problem.

  • Chris Hill
    Chris Hill 14 Nov 2025

    That last comment hit hard. And you’re right-we’re still celebrating surface-level wins while the system stays the same.

    I’ve interviewed young models in Lagos who were told to ‘lighten their skin’ for a campaign. They didn’t say no because they needed the money. No one talks about that part.

    Real change doesn’t come from a Vogue cover. It comes from contracts that require mental health days. From agencies that get audited. From models who unionize.

    Let’s not call it progress until it’s built into the bones of the industry, not just painted on its face.

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