Runways aren’t what they used to be. Just a decade ago, most of the world’s top models would stand in a single file—tall, razor-thin, and mostly echoing one aesthetic. Fast forward to 2025, and the scene is wild with color, personality, and fierce individuality. Did you know that today’s top fashion campaigns feature more than twice as many models over 35 compared to 2010? That’s not a fluke—brands discovered quickly that authenticity resonates with real people. Who wants to see another cookie-cutter magazine cover? No one, apparently. Now, you’re just as likely to spot a grey-haired runway queen or a tattooed newcomer as a classic catwalk star. Let’s pull back the curtain on what’s really happening right now in the modeling world, and how this new age of style is rewriting the rules.
The Evolution of Top Models: Breaking Stereotypes and Embracing Diversity
Flip through a stack of glossy magazines from the early 2010s. Back then, most models fit into one mold—not only by body shape, but also by age, ethnicity, and personality. The industry was so laser-focused on young, svelte women that an entire generation grew up thinking only one look was worthy of the spotlight. Now? The narrative’s completely flipped. In 2025, top models reflect a rainbow of backgrounds, sizes, and walks of life—and this is way more than a passing fad. If you glanced at Paris Fashion Week this year, you saw curve models leading runway finales, men modeling what used to be women’s couture, and faces with visible freckles, scars, and even vitiligo. Just recently, Elle Australia declared that their July issue would feature zero airbrushing. Talk about progress! And agencies have noticed—IMG and Elite now include talent aged from teens to seniors. Even TikTok creators with a unique look can land major deals, upending the old pathways into fame.
Part of this shift comes from relentless pressure from social media audiences. People want to see someone who looks like them representing luxury brands and magazine covers. This isn’t lip service—it’s backed by numbers. For example, a 2024 Nielsen study revealed that ad campaigns highlighting visibly diverse models delivered up to 30% higher engagement on Instagram. And there’s power in seeing someone break out: in 2023, Sudanese-Australian model Aweng Chuol became the face of a major skincare brand, complete with her natural shaved head and proud scars. These moments light up comment sections and inspire others to dream.
But it’s not just about who gets on stage. The new era is about storytelling—models aren’t mannequins; they’re ambassadors of culture, art, and identity. Take Paloma Elsesser, who openly discusses body positivity, or Shaun Ross, a model with albinism who’s made history in both print and music. Add to that technology’s role—virtual try-ons, AI-designed fashion, and even digital avatars like Shudu Gram, the world’s first virtual supermodel, challenge what’s possible. Australian brands are catching on, too. When Sydney’s Fashion Week went hybrid in 2024, attendance swelled, not just in person but streaming live across three continents. No matter where you live, it’s never been easier to get inspired by global style icons.
Modern Style Icons: How Today’s Top Models Influence Everyday Fashion Trends
You don’t need to be front row at Milan to feel the ripple effect of today’s supermodels. Scroll through Instagram or head into a Zara—chances are, you’ll spot trends that went viral thanks to a model’s personal snaps or street style. Remember the oversized bomber jacket craze? It all kicked off after Kaia Gerber was snapped outside New York Fashion Week in her dad’s old varsity jacket. Within weeks, sales soared. Models have long set the tone, but now their influence is on hyperdrive, thanks to social media and brand collaborations. It’s not just what they wear on the runway—it’s what shows up in their Stories, too. Gigi Hadid sharing her favorite op-shop finds sparks an avalanche of thrift hauls. This kind of influence is gold for brands trying to catch the attention of Gen Z and Millennials.
If you want to spot the next big style wave, keep an eye on what top models post, not just what they parade at events. Charli Howard, for example, regularly posts about how she styles vintage dresses with chunky trainers. Soon after, you’ll notice outfits with similar vibes popping up on Sydney’s George Street. And it’s not only about clothes—models like Duckie Thot have redefined beauty norms, championing darker-skinned models and natural hair, which you see reflected in beauty campaigns citywide. Even makeup routines have become more experimental: think bold blush, rhinestoned eyes, and expressive nail art first seen on runways, then adopted by YouTubers and, within months, everyday folks heading to brunch in Surry Hills.
This democratization of style means influence flows in all directions. Take digital-only modeling: avatars now launch sneaker collabs and streetwear lines that sell out almost immediately. Australian influencers such as Indigo De Souza or Perth’s Fin Argus blur the line between traditional modeling and full-on content creation, churning out styling hacks that rack up millions of views. If you’ve wondered why everyone’s suddenly tucking jeans into boots or layering three necklaces, it’s probably because a model you follow made it cool. What’s refreshing is that models don’t need a uniform look or even fit one “type”—style today is about playing up what makes you, you. And that’s something worth embracing.
Getting Into Modeling in 2025: What Aspiring Models Should Know
Ever dreamed of giving modeling a shot? Feels a bit wild, right? Yet the rules have never been more open—and you don’t need to be 17, 180cm, and a size 6 to get started. More agencies now scout talent on platforms like Instagram, TikTok, and even LinkedIn. What catches their eye isn’t just beauty but confidence and individuality. Think about Nyadak “Duckie” Thot, who was discovered after a casual photo by a friend in Melbourne. Stories like hers are becoming the norm. So, what’s the secret sauce? First, polish up your socials—make sure your content reflects your look and style, but also your personality. Agencies love seeing a bit of character shine through, whether it’s a passion for skateboarding or eco-activism.
If you’re looking for concrete steps, start with these tips:
- Skip the expensive portfolios at first. Agencies just want a few clean, natural photos: front, profile, and a full body shot. No need for professional lighting—daylight is best.
- Look up legitimate agencies in your city and check if they’re signed with the Australian Association of Model Agents (AAMA).
- Put yourself out there. Attend open casting calls or submit online forms directly through agency websites. If an agency asks for payment upfront, that’s usually a red flag.
- Engage with local photographers, stylists, and brands on social media. Collaborating on test shoots can build up your experience and network.
- Never underestimate self-care. The industry is demanding, so focus on health—models today openly discuss mental strength, sleep, and balanced eating.
But let’s be real—modeling is more than just pretty pictures. It takes resilience, time management, and professionalism. Campaigns can be grueling; call times can stretch up to 5am for sunrise shoots (honestly, the city skyline's worth it). For some, juggling casting calls and side gigs is tough, but most agree the thrill is unmatched. And remember: Australia’s modeling scene is tight-knit but welcoming—many established models like Roberta Pecoraro or Nathan McGuire regularly mentor newbies, sharing unfiltered advice on surviving castings or navigating brand contracts.
Here’s a bit of inspiration: check out this table comparing the top skills agencies are looking for in 2025 compared to 2015:
| Year | Essential Skills | Preferred Attributes |
|---|---|---|
| 2015 | Runway walk, posing, physical proportions | Adaptability, basic social media, punctuality |
| 2025 | Confidence, personal branding, diverse looks | Social media storytelling, resilience, real-life skills |
See how much has changed? If you’re thinking of jumping in, there’s truly never been a better time. You can bring your full self—quirks, passions, tattoos, and all— and find your place.
The Future of Fashion and Modeling: Tech, Eco-Consciousness, and Real-World Impact
So, what’s next for the world of top models and style? It’s a mix of old-school glamour and futuristic innovation. Virtual reality runways, digital avatars, and body-scanning tech are quickly becoming the norm. In 2025, Australia’s Afterpay Australian Fashion Week debuted the first nationwide “phygital” show—blending physical and digital elements. Audiences logged in from home, creating personalized avatars to interact with designs in real time. The feedback? People loved it. They could see clothes in action on all body shapes and even swap colors on screen. If you love experimenting with fashion, this new tech means more ways to find what really reflects your vibe.
But it’s not just about pixels. Eco-consciousness is front and centre. Models and brands are pushing harder on sustainability. Bigger agencies now require their talent to participate in green initiatives, such as upcycling or supporting ethical designers. In surveys from Vogue Australia, 72% of readers say they’re more likely to support a brand that goes public about its ethical sourcing and eco-certifications. Australian-born model Adut Akech has spoken openly about her campaigns for recycled fashion, which you see reflected in everything from op-shop collabs to upcycled denim lines at Myer.
If you’re shopping in 2025 (or thinking of starting a modeling career), you’ll bump into brands and faces that care about more than looks. Today’s top models act as influencers, social activists, and sometimes even designers themselves. For example, many collaborate directly on capsule collections, focusing on inclusivity and smart fabrics. Sydney-based brand PE Nation now routinely features long-term model partners as co-designers—an unheard-of move just a few years back. Now, let’s zoom out: the modeling industry has become more socially-savvy, tech-obsessed, and transparent. If that sounds like a lot, it can be overwhelming. But take a breath—this simply means more room at the table for anyone with a spark. If you’re drawn to fashion for the creative energy or dream of seeing your own face in a campaign, there’s a place for you. And if you’re just keen to spot the next trend, keep your eyes on the ever-widening field of top models—because they’re not just setting the style, they’re shaping the culture.
